BETER and Sportradar End Successful Three-Year Partnership

The online gambling scene is all a buzz following the announcement that BETER, one of the most popular and prominent iGaming content suppliers and BETER Live’s parent company, decided to suspend its partnership with Sportradar, one of the prominent operators on the online gambling scene.

The announcement comes after a good cooperation that lasted for three years!

What Led to the Decision?

Although we don’t have all the answers regarding this move, BETER stated on its website that it has decided to take greater control over the distribution of its products among its network of partners. Moving forward, the brand will start a new phase of its growth and expansion!

In the previous 3 years, this duo had a successful collaboration, and Sportradar distributed the developer’s fan-favorite basketball, table tennis, and esports products to operators via its platform.

However, due to circumstances, BETER decided not to renew this agreement. Regardless, fans of esports betting can still enjoy BETER’s content via Sportradar until the end of May 2023.

The nail-biting matches that were referenced in the announcement are none other than the adrenaline-pumping showdowns that take place within the fiercely competitive ESportsBattle and Setka Cup tournaments.

Regardless of the numerous successes that the company achieved in the previous period, this supplier of engaging content aims to strengthen its deals with exciting partners but also to seal new deals with world-leading brands across the globe!

A Fresh Start

The split with Sportradar may mark the end of one chapter for BETER, but it also represents a new beginning filled with exciting opportunities and challenges for the company!

Gal Ehrlich, CEO at BETER, said: “I first want to express my gratitude to the Sportradar team for the incredible collaboration and teamwork we have enjoyed over the past three years. Throughout our partnership, our focus has always been on providing the highest quality content to operators and ultimately players, and I can say with great pride that we have achieved this. We have made the strategic decision to take more control over the distribution of our content. This decision is not a reflection of the incredible work our partner has done on our behalf, but rather an opportunity to align our distribution strategies with our long-term goals. We are confident that by taking a more active role in the distribution of our content, we will be better positioned to deliver on our commitment to provide the best possible experience for our customers and their players.”

Source: ”BETER takes full control of content distribution”. BETER. April 13, 2023.