Pragmatic Play Expands Sellatuparley Partnership with Smart Studio
Pragmatic Play has deepened its collaboration with Latin American operator Sellatuparley by adding its advanced Smart Studio technology to the existing partnership. The move allows Sellatuparley to deliver fully branded and customised Live Casino environments, combining unique visual design with Pragmatic Play’s premium gaming portfolio.
This latest deployment builds upon a long-standing relationship between the two companies, further enhancing Sellatuparley’s presence in regulated Latin American markets. By integrating Smart Studio, the operator gains greater creative control and the ability to connect with players through tailored, localised gaming experiences.
Smart Studio offers a suite of branding and configuration tools that allow operators to personalise their Live Casino setup without the expense and complexity of building dedicated studios. Multiple brands can operate on the same Live Casino table, significantly reducing both costs and setup time.
Flexible Customisation for Operators
The technology enables a range of personalisation features, including bespoke background designs, branded tables or podiums, promotional content integration such as banners and videos, and even pre-recorded voice-overs in preferred player languages. These elements work together to create an immersive atmosphere that aligns with each operator’s identity.
Smart Studio is compatible with several of Pragmatic Play’s most popular Live Casino titles, including Roulette, Speed Roulette, Baccarat (classic and speed), ONE Blackjack, Auto Mega Roulette, Sic Bo, and multiple variations of Auto Roulette and Blackjack X.
Strengthening an Established Alliance
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, welcomed the development:
“Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration. Latin American players value authenticity, and Smart Studio gives Sellatuparley the tools to deliver Live Casino content that feels made specifically for their customers.”
Freddy Saavedra, CMO at Sellatuparley, emphasised the strategic alignment of the launch:
“We’re proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio. This move aligns perfectly with our ambition to deliver personalised, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that supports both differentiation and growth.”
By adopting Smart Studio, Sellatuparley not only enhances the quality and uniqueness of its Live Casino experience but also reinforces its competitive edge in one of the most active iGaming regions.
Source:
Pragmatic Play and Sellatuparley add Smart Studio to their deal, pragmaticplay.com, August 12, 2025.
