Ezugi Launches Power Play Roulette and Expands UK

Ezugi has introduced a new live casino title, Power Play Roulette, while also extending its distribution in the United Kingdom through a partnership with Bally’s Intralot. The dual development combines a product launch with a broader effort to strengthen presence in regulated markets.

The newly released roulette variant builds on the traditional format by incorporating a cricket-inspired theme. The presentation aims to reflect moments associated with high-intensity gameplay in the sport, positioning each spin as a key turning point within the experience. The company outlined the concept in its announcement:

“Power Play Roulette is LIVE!

We’re excited to launch Power Play Roulette — bringing a fresh, cricket-inspired twist to the classic Roulette experience!

Step into the game where strategy meets chance, and every spin feels like a power play moment on the field.”

New Roulette Format Introduces Themed Gameplay

Power Play Roulette combines standard roulette mechanics with additional visual and thematic elements. The cricket influence shapes the design and atmosphere, with gameplay structured to reflect the pace and tension associated with “power play” moments.

The format also integrates multipliers, which can increase potential payouts on selected spins. This feature adds variability to outcomes, allowing standard bets to generate higher returns under specific conditions. The game is delivered through a live dealer setup, maintaining the core structure of roulette while introducing a modified presentation.

The release forms part of Ezugi’s ongoing effort to expand its live casino portfolio with variations that build on established formats while incorporating new themes.

UK Expansion Through Bally’s Intralot Agreement

Alongside the game launch, Ezugi has confirmed a partnership with Bally’s Intralot to supply content to the Bally Bet Sports & Casino platform in the UK. The agreement introduces several live dealer titles to British players, including Ultimate Roulette, Unlimited Blackjack, and Horse Racing Auto Roulette.

The rollout also includes a customized version of EZ Marble Race, marking the first time Ezugi has created a branded adaptation of this game for a specific partner. The Bally’s edition aligns the original concept with the operator’s visual identity while retaining its gameplay structure.

EZ Marble Race belongs to Ezugi’s portfolio of RNG-based titles. It features a track-based system where marbles move through obstacles, producing outcomes based on their progression. This design differs from traditional table games by focusing on movement and visual interaction rather than card or wheel mechanics.

The partnership extends an existing relationship between the two companies. Ezugi’s content is already available on Bally’s platforms in Ontario and New Jersey through its North America Interactive division.

Distribution Strategy and Market Position

The UK agreement reflects Ezugi’s continued expansion across regulated jurisdictions. By adding another market through Bally’s Intralot, the company broadens access to its live dealer and RNG offerings.

Ezugi operates under the Evolution group, which includes additional brands such as NetEnt, Red Tiger, and Big Time Gaming. This structure supports content development and distribution across multiple regions, allowing for both localized and global product rollouts.

Bally’s Intralot itself was formed following the acquisition of Bally’s International Interactive Business in October 2025. The company combines digital gaming operations with lottery technology, covering online casino, sports betting, and lottery services as part of its broader offering.

The introduction of Power Play Roulette, together with the expanded UK distribution, reflects Ezugi’s approach of pairing new content releases with strategic market entry initiatives.

Source:

Ezugi Debuts Power Play Roulette and Expands UK Reach, LiveDealers, March 27, 2026