Pragmatic Play Grows BPLAY Deal and Adds Mega Roulette 3000
Pragmatic Play has strengthened its collaboration with Argentinian operator BPLAY by expanding its Smart Studio Live Casino offering across multiple provinces. The agreement follows a series of updates to the supplier’s live casino portfolio and reinforces its strategy of supporting partners with localised, branded table experiences tailored to regional markets.
The extended deal introduces dedicated Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X tables through Pragmatic Play’s Smart Studio solution. These customised tables will now be deployed for BPLAY players in Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires, supporting the operator’s continued push across regulated jurisdictions in Argentina.
Smart Studio is designed to give operators enhanced control over branding, allowing tables to be tailored through varying degrees of customisation. This includes visual identity, atmosphere, and presentation style, enabling a consistent experience that aligns with local player expectations while maintaining the quality of Pragmatic Play’s live casino catalogue. The approach allows operators like BPLAY to strengthen their presence in competitive provincial markets by offering familiar yet distinctive environments.
Expanding the BPLAY Partnership Across Argentina
The rollout of new Smart Studio titles builds on an existing relationship between Pragmatic Play and BPLAY, highlighting the pace at which both companies are expanding across one of Latin America’s fastest-growing regulated landscapes. The provider sees Argentina as a significant market for localisation, with provincial-level frameworks allowing operators to deploy targeted content that speaks directly to their audiences.
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, emphasised the longstanding partnership, stating: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences.
“The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”
BPLAY echoed this sentiment, underscoring the need for consistent branding across all live casino environments offered to players in Argentina. Leopoldo Saravi, Product and CRM Manager at BPLAY, noted the significance of the expanded rollout, explaining: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina.
“These customized tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.”
Recent Portfolio Update: Mega Roulette 3000
The partnership expansion follows recent portfolio news from Pragmatic Play, which unveiled a refreshed version of one of its most popular titles with the launch of Mega Roulette 3000. The new release builds on the established success of Mega Roulette, introducing up to eight Mega Lucky Numbers on every spin and offering enhanced payouts of up to 3,000x on straight-up bets.
Mega Roulette 3000 retains the single-zero roulette format and traditional bet types but elevates the experience with a redesigned studio featuring upgraded lighting, animations, and a new visual presentation for the hosts. The launch also incorporates autoplay, detailed bet history, and a variety of inside and outside betting options. With a maximum RTP of 97.50%, the title surpasses standard roulette offerings and becomes the latest addition to Pragmatic Play’s award-winning live casino portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the release, saying: “Set in a stunning new studio, Mega Roulette 3000 brings fresh energy and greater win potential to a live casino favourite. It reflects our continued focus at Pragmatic Play on expanding our portfolio with a mix of original and enhanced gaming experiences for players.”
Reinforcing Growth in Latin America
Together, the Smart Studio expansion and the launch of Mega Roulette 3000 highlight Pragmatic Play’s approach to strengthening its position across Latin America through scalable, localised, and visually refined products. As BPLAY continues its growth across Argentina’s provinces, the deal provides a foundation for more consistent branding and player engagement, while new live casino titles contribute to a continually evolving portfolio.
Source:
Pragmatic Play Expands Smart Studio Offering With BPLAY In Argentina, pragmaticplay.com, November 11, 2025.
