Playtech to Power HighRoller.com as Operator Files for Ontario Licence
High Roller Technologies, the Las Vegas-listed company behind the High Roller and Fruta casino brands, has confirmed a technology agreement with Playtech that paves the way for its entry into Ontario. Chief executive Ben Clemes framed the deal as pivotal: “Collaborating with Playtech in Ontario is an exciting step for High Roller as we continue to grow and evolve. Playtech’s well-established technology will be instrumental to our mission of providing a world-class entertainment experience for our players.”
Under the partnership, Playtech will supply its full platform suite—including player wallet, compliance tools, casino content, and live gaming studios—ensuring that HighRoller.com debuts with a catalogue of more than 5,000 titles and the infrastructure required by Canadian regulators. Playtech CRO Sergey Harutyunyan said the supplier is “delighted to partner with High Roller” and emphasised that the company’s toolkit was “designed to support operators in regulated markets.”
Ontario’s iGaming Numbers Show Opportunity
The strategic importance of Ontario is hard to overstate. Wagers in the province reached CA$82.7 billion in the fiscal year to 31 March 2025, generating CA$3.2 billion in revenue—CA$2.4 billion of that from online casino games. Those figures make Ontario one of the highest-grossing regulated markets worldwide, larger than most individual European jurisdictions.
Recognising that potential, High Roller lodged its Internet Gaming Operator licence application with the AGCO on 27 May. “The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey,” Clemes told investors. He added that “Ontario is missing an elegant brand like High Roller,” promising to “showcase our tremendous product” once the licence is granted. The company targets a go-live window in the second half of 2025, aligning with Playtech’s implementation timeline.
Next Stop: Alberta and Further Expansion
High Roller’s Canadian plans extend beyond Ontario. The operator has stated that it will pursue authorisation in Alberta as soon as that province’s new regulatory framework is open for business, aiming to build a multi-province footprint under the same premium umbrella.
Internally, the brand relies on machine-learning-based personalisation, direct API integrations, and rapid page loads to distinguish itself from local rivals. Those features, coupled with Playtech’s reputation for stability across forty regulated territories, position HighRoller.com to appeal to Ontario players seeking a polished experience.
Market reaction has been swift. High Roller Technologies Inc. (NYSE American: ROLR) closed 59.85 per cent higher at US$4.38 following the licence-filing announcement, though the stock traded down in pre-market sessions as investors locked in gains. Playtech plc (LSE: PTEC) slipped 1.42 per cent to 313 pence the morning the partnership became public, reflecting typical ebb and flow after B2B news rather than any strategic concern.
With regulatory scrutiny intensifying worldwide, both companies emphasise their commitment to compliance. Playtech recently supplied technology for more than 120 UK bingo-site launches via ProgressPlay, while High Roller already operates under licences in multiple jurisdictions. If AGCO officials grant approval on the expected timetable, Ontario players could see the “red-carpet” brand—Clemes’s phrase—before year-end, adding another heavyweight to a market many analysts regard as North America’s benchmark for online-casino regulation.
Sources:
Playtech to power High Roller casino launch in Ontario, gamingintelligence.com, June 2 2025
