ICONIC21 Appoints John-Paul Rowland as Senior Business Development Manager

ICONIC21 is thrilled to announce the addition of John-Paul Rowland as the new Senior Business Development Manager. Bringing a wealth of experience and commercial insight, Rowland joins the team at a pivotal time. His strong drive and understanding of market dynamics are perfectly aligned with ICONIC21’s ambitious growth goals. As the company continues to innovate and expand, Rowland’s expertise will be crucial in forging new partnerships and building long-term business success.

John-Paul Rowland’s Previous Experience

Before joining ICONIC21, John-Paul Rowland held key business development roles at several prominent gaming companies. He was most recently the Senior Business Development Manager at Alea, where he contributed significantly to the company’s strategic growth in multiple markets. His experience spans across various regions, including Europe, Asia, and the Americas, where he held leadership positions in companies like BetGames, Playtech, and Authentic Gaming.

Throughout his career, Rowland has consistently demonstrated his ability to drive growth through innovation, forging strong partnerships, and increasing market penetration. His extensive knowledge of the gaming industry, combined with a robust network of professional connections, positions him as a valuable asset for ICONIC21.

ICONIC21: A Rising Star in the Gaming Software Market

ICONIC21, a fast-growing software provider in the online gambling industry, continues to expand its footprint with groundbreaking live casino software solutions. The company’s strong portfolio includes not only live casino games but also a growing collection of slots and crash games, designed to appeal to a broad spectrum of players. As part of its ambition to compete with the leading studios in the industry, ICONIC21 is focused on delivering customizable, engaging, and innovative gaming experiences.

Since its rebranding from BETER LIVE, ICONIC21 has been aggressively expanding its offerings. The company’s portfolio of live dealer games, including roulette, baccarat, blackjack, and Sic Bo, is complemented by an increasing selection of slots with diverse themes such as fruit, Asia, and Egypt. With a focus on high-quality graphics, smooth gameplay, and competitive mechanics, ICONIC21 ensures that players enjoy an engaging and immersive gaming experience.

One of the standout features of ICONIC21 is its ability to tailor games to meet the specific needs of its partners, making its offerings highly customizable. This flexibility ensures that operators can provide a unique, localized gaming experience to their customers while maintaining consistency in game quality.

Why Choose ICONIC21’s Games?

ICONIC21 stands out for its innovation and commitment to providing a comprehensive and customizable gaming portfolio. The studio’s games are not only visually appealing but are also designed with mechanics that offer exciting and rewarding experiences for players. The company is focused on maintaining a high level of engagement, offering features like Bet & Get bonuses, in-game tournaments, and a wide range of themes.

Moreover, its commitment to flexibility and transparency allows operators to customize their game portfolios with ease. ICONIC21’s live casino offerings come with options for operators to adjust the settings to suit their business needs, ensuring an enhanced player experience while maximizing engagement.

Source:

ICONIC21, LinkedIn post, July 2025.