Greentube Signs Distribution Agreement with Playtech
Greentube, part of the NOVOMATIC Interactive division, has signed a major agreement with Playtech, the renowned gambling technology company. The deal states that the former will launch a selection of its premium online casino content with the tech company.
Titles that will soon go live through the aggregator include Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, have all been adapted for online channels. Thrown into the mix are also brand-new, state-of-the-art gaming content from the supplier’s innovative developers and studios.
Customers of Playtech will also gain access to modern smash-hits which include Diamond Link: Mighty Elephant and Cash Connection Charming Lady. These games were produced in partnership with Greentube.
Initially, Greentube’s game offering will be launched in Poland, Spain and the United Kingdom. The launch will extend the supplier’s reach in Europe and a launch is being planned in Mexico, which is a very prominent market in the Latin American region.
Representatives from Greentube, which recently strengthened is Swedish presence, say that this latest partnership is an advantageous move for the businesses. They say that gaining access to their fan-favorite titles will further accelerate the reach into key markets.
“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.”
“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth,” said Michael Bauer, Chief Games Officer at Greentube.
“We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets,” added Shimon Akad, Chief Operating Officer at Playtech.
More About the NOVOMATIC Brand
Greentube is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world.
It started its journey in 1997, launching a 3D sports game Ski Challenge. The company changed its name to Greentube Internet Entertainment Solutions AG in 2000 and continued its journey as a pioneer in the development and provision of state-of-the-art gaming solutions. In 2010, it became a proud member of the NOVOMATIC Group.
Source: “Playtech Games Marketplace to launch Greentube content”. Playtech. May 14, 2020.