Greentube Bolsters Swedish Presence with Svenska Spel Sport & Casino
The part of the NOVOMATIC Interactive division, Greentube, has increased their influence in the Swedish market by launching their games with the leading operators Svesnka Spel Sport & Casino.
Greentube’s classic land-based titles have been adapted for digital channels and are now live with Svenska Spel. Popular titles such as Book of Ra Deluxe and Lucky Lady’s Charm can now be enjoyed by players in Sweden.
Aside from these two popular titles, Greentube’s online exclusive slots, The Great Gambini’s Night Magic and Tidal Riches, have also been integrated through the NYX OGS platform.
Svenska Spel Sport & Casino is a state-run entity, and since the opening of the regulated market in Sweden, the company has maintained a steady and competitive customer base and stood strong in the face of competitors. The partnership with Greentube will give birth to new opportunities, more specifically, in reaching new audiences and establishing Svenska Spel’s foothold in Sweden.
Representatives from Greentube say that the recent partnership is pivotal to their market strategy in Sweden. They believe that their content will serve Svenska Spel Sport & Casino well.
“The addition of Svenska Spel Sport & Casino as a key partner is pivotal to our localized market strategy in Sweden. We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport & Casino players,” said David Bolas, Greentube UK Commercial Director.
Jonas Nygren, VP Product Casino at Svenska Spel Sport & Casino, added: “Greentube has really strong titles in their portfolio that will strengthen our mix of already published games. Our customer base has been extremely engaged with their catalogue of games and we look forward to a longstanding partnership moving forward.”
More on the Gaming Company
Svenska Spel is the most renowned and largest gaming company in the Swedish market. It manages well-known brands such as Lotto, Triss, Stryktipset and Oddset. The company also manages four international casino offerings including roulette, blackjack and poker. The company was founded in 1997 and later merged with Tipstjanst and Penninglotteriet.
The company employs around 2,100 people and has around 5,100 partners all over Sweden. Their teams are trained in gaming responsibility, paying close attention to the age limits of their players.
About the Supplier
Greentube is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, it provides solutions that continue to shape the future of this ever-changing sector.
The company started its journey in 1997, launching a 3D sports game Ski Challenge. It changed its name to Greentube Internet Entertainment Solutions AG in 2000 and continued its journey as a pioneer in the development and provision of state-of-the-art gaming solutions. In 2010, it became a proud member of the NOVOMATIC Group.
Source “Greentube goes live with Svenska Spel Sport & Casino”. Greentube. October 30, 2019.