GR8 Tech Rolls Out CRM Bonus Shop to Enhance Player Engagement

GR8 Tech has introduced a new feature within its customer relationship management (CRM) system—the CRM Bonus Shop. This integrated tool has been designed to give operators more flexibility in how they engage with players, while also creating gamified experiences that appeal to users’ individual preferences.

The Bonus Shop enables operators to offer a wide variety of rewards ranging from free spins and free bets to gamification items and even tangible goods. In addition, operators can incorporate spins on games like the Wheel of Fortune. These rewards are accessed through an artificial currency unique to each operator’s brand. Players earn the currency by completing certain actions, such as making deposits or verifying their email addresses, and can then select the rewards that appeal to them from a customised shop interface.

A New Approach to Reward Systems

The central appeal of the Bonus Shop is the level of choice it provides. Instead of being limited to a standardised bonus package, players can now select the rewards they find most valuable. This, in turn, creates higher levels of satisfaction and engagement. For operators, the use of artificial currency also means greater efficiency in managing bonus budgets, as these coins provide players with a stronger perceived value while lowering direct costs compared to traditional cash bonuses.

The shop also operates as a behavioural motivator. By automatically distributing currency when players perform specific actions, operators can encourage targeted behaviours that align with key performance goals. To further refine strategies, A/B testing functions allow casino operators to directly compare the performance of gamified bonuses with conventional offers across different markets.

“Personalisation is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” explained Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimise retention costs, manage bonus budgets effectively, and maximise ROI.”

Performance Results and Operator Benefits

GR8 Tech highlights that its CRM platform has already demonstrated measurable success. Reported outcomes include a 25% increase in first-time deposits, an 80% average retention rate, and 75% of monthly active users engaging with gamification tools. These numbers show how the integration of gamified elements into CRM can transform user interaction into value-driven, personalised experiences.

For operators, the benefits extend beyond engagement. The platform’s advanced segmentation tools allow them to design highly tailored offers for specific player groups. At the same time, complete back-office oversight and real-time wallet tracking ensure that operators maintain control over every aspect of bonus distribution and reward spending.

Strengthening Through Partnerships

In addition to launching the Bonus Shop, GR8 Tech is broadening its ecosystem by establishing new partnerships. Most recently, the company teamed up with CreedRoomz, a live casino provider recognised for its wide selection of table games and interactive titles. CreedRoomz’s portfolio includes staples like roulette, blackjack, and baccarat, alongside game-show-inspired offerings such as Richie Wheel and Richie Fruits Roulette.

The integration of CreedRoomz content into GR8 Tech’s platform allows operators to expand their live casino offerings seamlessly. By combining these premium games with GR8 Tech’s CRM and gamification features, the collaboration aims to deliver even more engaging and personalised experiences to players across global markets.

For operators, this means a broader range of tools to enhance competitiveness, as well as streamlined access to live casino content within a unified system. The partnership underscores GR8 Tech’s strategy of blending advanced CRM technology with high-quality content to support both engagement and retention.

Source:

“GR8 Tech Unveils CRM Bonus Shop to Elevate Player Engagement“, livedealers.com, August 18, 2025