Eeze Sets Stage for ICE 2026 and Expands Its Governance
Eeze is moving toward a pivotal moment in its commercial expansion as it looks ahead to ICE Barcelona 2026, where the studio will present advancements in live casino infrastructure and preview new content. Attendees can visit the team on stand 2W50 during the exhibition.
Showcase Plans Including Live Dealer Tech and New Content
The company will demonstrate live dealer products designed for market-specific branding needs. Central to the showcase will be green screen production capabilities that enable operators to produce branded table environments and customized layouts supported by real-time visual overlays. These tools are intended to give operators a clearer route to adapting their live casino experiences for different jurisdictions and audiences.
Behind the studio format is a modular setup that supports scale, localization, and rapid changes to table configurations. This approach allows clients to adjust themes, make promotional changes, and switch between styles of live casino content as regulatory conditions evolve. The company positions these capabilities as suitable for both European and Latin American deployments where regulatory requirements and market preferences can differ.
Eeze also plans to present further steps in its product roadmap, including the introduction of slot content. This upcoming expansion extends beyond its core live casino portfolio and reflects its broader entertainment focus, adding localized content geared toward multiple regulated markets.
The event will additionally mark the in-person presentation of the company’s latest gameshow product. On social media, the company noted: “Fortune Drop is coming to ICE 2026! Curious about our next-generation gameshow? Visit us at Stand 2W50 and experience the future of gaming 🚀”
Commenting on the company’s participation at ICE, Graeme Powrie stated: “ICE is the perfect opportunity to demonstrate how our green screen and live dealer technology is assisting operators in enhancing the live casino experience.
Our emphasis remains on scalability, speed, and customisation, allowing our partners to stand out with confidence, regardless of the market.”
Leadership Appointment to Support Expansion Objectives
In the lead-up to ICE, the company also reinforced its board structure with the appointment of Jonathan Pettemerides as Non-Executive Director, effective 1 October 2025. Pettemerides brings close to two decades of sector leadership experience across gaming, entertainment, and public market environments. His previous positions span multi-channel operations and vendor roles, including a board role at NetEnt during a period that featured Red Tiger’s acquisition and NetEnt’s subsequent sale to Evolution.
The appointment aligns with Eeze’s plan to strengthen its governance as it scales into more regulated jurisdictions. Chairman Melvin Yan Min Zhang commented: “We’re pleased to welcome Jonathan to the board of directors, in support of our long term growth objectives. He is a recognised executive leader in omnichannel regulated gaming, with significant international experience and that expertise will be important to our next stages of growth.
With his support, we’re confident we can push boundaries and create innovative solutions that resonate in the gaming industry. It’s an exciting time for all of us at Eeze”
Pettemerides expressed enthusiasm for the company’s direction, saying: “I’m delighted to join the board at at such an exciting time in the company’s journey. Eeze is bringing a fresh and innovative approach to the live casino space, backed by strong leadership and a clear long-term vision.
I look forward to supporting the team as we continue to scale responsibly, strengthen our governance, and explore new opportunities across regulated markets.”
Source:
Eeze Showcases Innovation and Growth at ICE Barcelona 2026, eeze.com, 2026
