Scientific Games Acquires Authentic Gaming and Steps into Live Casino Market for First Time
Scientific Games (SG), a leading casino software developer, has acquired Authentic Gaming, which is a top company for live casino solutions, and thus appeared in the live casino market for the first time.
This move by Scientific Games will further strengthen its position in the iGaming industry and this will help them to achieve a goal they have long set for themselves. SG wants to become a leader for games on all platforms around the world, and it is obvious that its progress towards that goal is going very well.
After this move, players will certainly have the opportunity to enjoy the best online casino titles that are becoming increasingly popular, and it is believed that the live casino market covers over 30% of the iGaming market.
A Word from the CEO
Dylan Slaney, CEO iGaming, at Scientific Games, said: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”
Authentic is headquartered in Malta, and the company has launched a number of hit live casino titles so far and has entered into over 30 partnerships with operators around the world, including Entain, 888 Casino, Betway Group, LeoVegas, Mr Green, and many others.
In addition to these, this provider has also expanded its network to the Republic of South Africa via Betway and entered into collaboration with Videoslots.
In addition to Dylan Slaney, Jonas Delin, CEO and founder of Authentic Gaming, said that the new development between the two companies is very suitable for Authentic Gaming, given that SG is in a leading position in the US. He added that their live dealer platform was always ready as it is now. He adds that they are ready to expand their studio and present the games.
Source: “Scientific Games Enters Live Casino Market with Authentic Gaming Acquisition’’. European Gaming. November 3, 2021.