Play’n GO Sings a Deal with Paddy Power Betfair to Supply Content
In today’s announcement, Play’n GO announced an agreement with Paddy Power Betfair.
The deal will see the major United Kingdom operator providing their content portfolio of games to its customer base.
PaddyPower will be merging the developer’s content via direct integration into their own platform, as a sign of their faith in the quality of the supplier’s range of content.
This agreement is beneficial for both companies. As far as the provider goes, this agreement pushes the company further into slots, enhancing their already strong sportsbook and potentially reinforcing their brand in the industry.
For Play’n GO, this deal is another step forward into the United Kingdom territory and it solidifies its reputation as the regulated supplier of choice.
The developer’s content, including successful titles such as Legacy of Egypt, Sword and the Grail and their most recent title, Demon will go live on affiliated sites and there are plans to enter more global markets.
Responses from Both Sides
Johan Törnqvist, CEO of Play’n GO, commenting on the agreement, said: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Management from Betfair Gaming says that they are delighted to be offering this new portfolio of games to their customers. Their goal is to offer the widest selection of high-end slots content and this deal brings them another step closer to that goal.
Francesco Borsetti, Commercial Director, Betfair Gaming UK, commented on the partnership and said: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”
About the Developer
Play’n GO is based out of Sweden, holding licenses in Italy, United Kingdom, Malta, Denmark, Belgium, Gibraltar and Alderney. They’ve been in the iGaming industry basically from the beginning and they know the ins and outs of the business.
It mostly develops Flash-based games but has created an HTML5 series as well. HTML5 allows the games to run flawlessly on mobile devices such as tablets and smartphones.
Aside from slots, the brand offers online video poker games. However, there are not a lot of poker games you can choose from, but the ones that are there are impeccable and high-quality. Their offering also includes straightforward table games, all beautifully designed and well greatly executed, with a bit wider selection of games which include Beat Me, Blackjack, Casino Hold’em and more.
Source: Miller, George. “Play’n GO Announce Integration Agreement with Paddy Power Betfair”. European Gaming. October 17, 2019.