Ezugi Equips Jackpot Roulette with BlueRibbon Jackpot Mechanism

Ezugi has signed a partnership with BlueRibbon Software that will bring its players and partners a new level of engagement through engaging jackpot installed to Jackpot Roulette, the former provider’s latest release.

BlueRibbon’s jackpot-based solutions are known for their outstanding marketing potential and player retention properties and will be available for all operators through the latest Live Roulette game addition to Ezugi’s library.

Progressive jackpots significantly boost customer engagement and are hugely popular with players across the globe. Adding the progressive jackpot feature will be a fine addition to Jackpot Roulette and across the live dealer market.

The jackpots can be easily configured to suit every operator’s requirements. Operators can use the jackpots to boost player incentive and participation, with a percentage of the players wagering then contributing to the pot and increasing the overall prize value.

Thanks to the partnership, both companies’ market positions will be strengthened. BlueRibbon’s jackpot solutions are used globally by several tier one content and iGaming providers.

Improving Retention & Marketing Tools

Representatives from Ezugi say that it is time for them to improve their retention and marketing tools and that its latest partner was a natural choice for them. The company is preparing to launch their first ever network campaign, which is coming this summer.

Ben Zairi, CCO of Ezugi, said: “The past year for Ezugi was all about enriching our offering and elevating our services. Now, with state-of-the-art studio facilities, cutting-edge game interface, certificates & licenses from top regulated markets, unique new Asian content, it was time for us to improve our retention & marketing tools. BlueRibbon was a natural choice for us, mainly because their software is customisable and allows operators to manage and control campaigns according to their understanding of the market, tailored to fit their marketing budget. This flexibility fits Ezugi philosophy to provide customised services. I am also pleased to announce that after a few successful private jackpot campaigns, we are now working to launch our first ever network campaign this summer, fully sponsored by Ezugi.”

Amir Askarov, CEO of BlueRibbon, said: “The BlueRibbon player engagement platform has been chosen by leading operators and suppliers to offer a new layer of engagement and loyalty using bespoke achievable jackpots. Ezugi is one of the leading Live Casino providers and teaming up with BlueRibbon to offer jackpot incentives strengthens our product offering not just with operators and platforms but also with leading content suppliers looking to enhance their product with a bespoke gamification layer to differentiate their offering and better engage with players.”

Source: “Ezugi adds BlueRibbon jackpot mechanism to live dealer games”. blurb. May 28, 2020.