Betflex and Scout Gaming Team up for Player Odds Sportsbook Debut
Scout Gaming Group has beta launched their proprietary Player odds sportsbook as well as the cross-selling tool, Betflex, on FanTeam.com as their first customer. The latter focuses on cross-selling, to and from, traditional match odds and player odds sportsbook and DFS.
Player odds sportsbook is capturing the ability to bet on players individual Fantasy points collection during the game.
Initially, players are able to bet on the outcome of a player duel based on their collection of fantasy points during the game as well as over or under a certain level of a given fantasy point amount. This is complementing the traditional match odds sportsbook and widen the markets.
Officials at Scout say that their in-house developed sportsbook opens the ability to bet on different fantasy points-related outcomes. They are intensively working with player related games where they combine and use their in-house stats and pricing towards both traditional wagering related games and pool betting.
“Betflex is Scout Gaming’s internally developed cross-selling tool, with the ambition to closely relate the operators sport offerings. By selecting outcome in a specific tournament, single game or event, the player provides datapoints about their predictions. These datapoints are used by Betflex to provide the player with other closely related bets and tournaments.
Our in-house developed Player odds sportsbook opens the ability to bet on different fantasy points related outcomes. In essence, this is a true player focused experience where you both can bet on the winner in a versus duel as well as over or under. We wanted to capture the possibility to play on an individual player’s overall performance during the game as a complement to the traditional sportsbook offer within the operators.
We are working intensively with player related games where we combine and use our in-house stats and pricing towards both traditional wagering related games and pool betting. Betflex is our tool for connecting the related games to each other and provide the user with tailor suited bets based on his selections and predictions. Clients will be able to use the tool for a multiple of cross-selling opportunities both within our own product offering as well as other connected supplier’s,” comments Scout’s CPO, Andreas Sundal.
About Scout Gaming Group:
Scout is a licensed and regulated B2B provider of daily fantasy sports and betting solutions. It offers the only liquidity network for fantasy sports in Europe and has some of the largest online operators on the client list. Scout is licensed in both Malta and the UK. It is listed at Nasdaq OMX Stockholm First North. Some of their clients include Evoke, Nyx, Wiraya, TV4 Gruppen, NetEnt, Bethard Group, Betsson, Bonnier 1xBet, Luckia, and more.
The company’s solution is based on the latest technology and architecture which has resulted in unmatched stability and flexibility allowing for easy integration and full customization.
It has offices in Norway, Sweden, two in the USA, Ukraine and Malta and has managed to snatch up some prestigious awards. It has won the SBC Awards in 2018 and FSTA (Fantasy Sports Trade Association and the EGR B2B Awards in 2018.
Source: Potamas, Vlad. “Scout Gaming launches Player Odds Sportsbook with Betflex”.European Gaming. August 9, 2019.