NetEnt Strike IP Agreement with IWG
NetEnt, one of the leading game suppliers for the iGaming industry has signed an IP agreement with Instant Win Gaming (IWG). The agreement will see IWG develop instant win games based on assets from the well-established provider.
IWG also has a well-established reputation in the iGaming industry, and their instant games are enjoyed by players all over the globe. With NetEnt licensing some of its intellectual property, IWG will get a significant uplift and will produce games which will be based on its latest partner’s largely popular content.
Players will be able to enjoy the first games in Q3 2020. The games will be made available across IWG’s network of 21 WLA and NASPL lotteries around the world, as well as through the supplier’s renowned Progerssive Play RGS.
In Line with Current Strategy
Representatives from NetEnt say that they are very happy about doing business with this new parther as that is in line with their strategy of widening their portfolio. They say that they are certain the new games will be popular with the players.
“We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players,” said Andy Whitworth, Chief Commercial Officer at NetEnt.
Officials from IWG say that they’ve been fans of the IP that the supplier creates and are looking forward to working with the NetEnt teams to develop new gaming experiences for the players.
“We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players. We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes,” said Rhydian Fisher, IWG CEO.
More About the Swedish Developer
NetEnt is a leading provider of top-notch gaming solutions. The company provides their services to some of the world’s most successful online casino operators. The company is regulated and licensed by the United Kingdom Gaming Commission. It holds licenses in Alderney, Belgium, Gibraltar, Malta, New Jersey, Romania and Spain.
Their cutting-edge platform and their team of over 1000 professionals are responsible for creating thrilling games. The company handled 44.7 billion gaming transactions in 2018. It has a strong presence in Sweden, Malta, Ukraine, Gibraltar, USA and Poland.
Source: “NetEnt signs IP agreement with IWG”. NetEnt. May 11, 2020.