Pragmatic Play Steps into Paraguay in Partnership with Tower Star
Over the past year, the well-known developer of online slots as well as live casino products, Pragmatic Play, has significantly expanded its business to Latin America.
Namely, the provider stepped into Buenos Aires, after which it strengthened its presence in the market with new partnerships. However, this year, the developer does not intend to give up the LatAm region, as evidenced by another collaboration.
Developer to Launch Full Portfolio
Pragmatic Play decided to leave its footprint in Paraguay via a collaboration with famous operator, Tower Star.
Per the agreement, the provider will launch its iconic, highly sought-after products on the operator’s platform.
Tower Star’s offering will be expanded with the provider’s virtual sports portfolio and products such as Horse Racing and Football. In addition, punters who opt for the services of this casino will notice that Tower Star’s online slots portfolio has been expanded with the developer’s complete library of titles including the John Hunter series.
Live Casino Products Also Included
For those who prefer a more realistic form of entertainment, Pragmatic will provide its live casino products. Tower Star’s clients will be able to try out a number of live casino titles, including the recently launched Sweet Bonanza Candyland.
We must point out one interesting thing. Sweet Bonanza Candyland is a product modeled after the developer’s famous online slot Sweet Bonanza.
Both companies will benefit greatly from this partnership. First, the well-known developer will launch its products even further and thus strengthen its position in the LatAm region. On the other hand, the operator will expand its wide offering with award-winning titles. It will also strengthen the trust of its clients.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Our multi-product portfolio gives operator partners the chance to roll out proven content to players with a wide range of tastes and we’re delighted to sign this multi-product deal with Tower Star. We’ve expanded across the entire region rapidly and this marks another exciting step forward for us in Paraguay.”
Natalia Cristaldo, Marketing Manager at Tower Star, said: “Pragmatic Play’s reputation speaks for itself as an award-winning supplier of premium products, and we’re delighted to be taking three verticals from them. We’re always looking to add leading content to our offering and look forward to a strong working relationship together.”
Source: ‘’Pragmatic Play Grows Paraguay Presence With Tower Star Deal’’. Pragmatic Play. January 19, 2022.