Playtech Launches Content with Greenwood Racing Subsidiaries
Playtech, the London-listed gaming supplier which recently launched product in Italy, has signed a partnership with Greenwood Racing, the owner of Parx Casino. The partnership sees the provider supplying its content to various subsidiaries of Greenwood Racing.
As per the partnership agreement, Playtech will provide its licensed products to Greenwood companies in Michigan, Indiana, New Jersey and Pennsylvania. The products will go live first in Michigan, on its IMS Platform and Player Account Management.
Parx operates online sports betting and casino in Pennsylvania and New Jersey, and the casino has plans to expand its business to other states in the future. It will migrate its operations to the Playtech platform and it will be able to utilize the company’s online casino products.
A Strategic Market
Representatives from Playtech say that they are looking forward to working with Greenwood Racing and that the market in the US is a highly strategic one and that this partnership is the next step in their expansion strategy for the United States.
“This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years. The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity,” said Mor Weizer, the Chief Executive at Playtech.
More About the Provider
Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting-edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, Playtech is a giant in its own right.
The company also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Playtech’s product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single account.
Source: “Playtech Expands Us Presence With Greenwood Racing”. Gaming Intelligence. February 16, 2021.