Playtech and Betfair Launch Live Roulette in Spain
Playtech, one of the leading gambling technology companies in the industry, has signed a partnership with Betfair. The partnership will see the developer launching Live Roulette in Spain, expanding its operations in the market.
Its Live Roulette is hosted in a dedicated live studio in Spain. The game is presented by native-speaking dealers and it is available 24/7. The launch in the Spanish market is a part of Playtech’s expansion and growth strategy, which includes launching localized and specialized content.
An Important Partner
Representatives from Playtech, which recently teamed up with Fortuna, say that Betfair is an important partner for the company, not just in the Spanish market. They say that they are very excited about providing their games to their new operator partner in Spain and that they are looking forward to working with the operator.
Edo Haitin, Managing Director, Playtech Live Casino, comments: “Betfair is a key partner for Playtech, not just in Spain, but globally. We are very excited to be supporting the expansion of the Betfair.es Live Casino game portfolio with the launch of Live Roulette. We look forward to continuing to deliver industry-leading Live Casino content for Betfair.es and the rest of the Group.”
Martyn Denney, Casino Commercial Manager at Betfair.es adds: “Delivering a localised, brand-specific experience for our players is central to Betfair’s strategy across all markets, so the expansion of our Spanish Live Casino offering to now include dedicated content is a strategic step forward. The innovative technology and gameplay features supporting the new table will drive superior player experiences and facilitate further growth in the Live vertical. We’re very excited to see how our players engage with the new product moving forward.”
More about the Developer
Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, it is a giant in its own right.
The company also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single account.
Source: “Playtech launches dedicated Live Roulette for Betfair in Spain”. Playtech. August 20, 2020.