Ezugi’s Live Dealer Titles Go Live with Sisal
Ezugi, the leading live dealer games provider, has signed a partnership agreement with Sisal, the leading Italian gaming and lottery operator.
The partnership sees Ezugi’s live roulette offering go live on the online casino and sports betting portal. The provider will also launch blackjack and punto banco on the platform in the coming weeks.
Ezugi’s expansion strategy has been heavily focused on the Italian market. Italy’s online gaming market has seen a growth of 46.5% in 2020 and the popularity of live dealer games has peaked during recent years across the globe. Furthermore, its titles are broadcast from its studios to Europe, Asia and Latin America, featuring a customizable platform. Sisal will be able to offer localized content, which means that the games will have Italian dealers. It was the first licensed betting operator in Italy and now has over 39,000 retail outlets across the country and is one of the biggest B2C operators in Italy.
Representatives from Ezugi say that this partnership is of strategic importance for the company and that they are looking forward to working with a company with such scale and history.
Rais Busom, Ezugi Territory Manager, added: “This is a significant strategic deal for Ezugi and one that underlines our commitment to the vibrant Italian market. It’s an honour to partner with a major brand like Sisal, which has such scale and such a storied history. It demonstrates our strategy of seeking out blue-chip partnerships in exciting growth markets.”
More About the Partners
Founded in 1946, Sisal was the first company to operate in the gaming sector in Italy. Since its founding, the company has built a reputation for designing and managing games with competence, transparency and security. It is the leading operator in the Italian market, pushing for innovation, retail development and social responsibility.
Additionally, Ezugi is one of the leading content and technology providers in the iGaming industry, with a focus on live dealer casino gaming. Its platform offers full branding ability and client control. The provider has a wide range of games in its portfolio which are streamed live from a global network of studios. Its games are designed to offer maximum engagement and optimize revenue for online and land-based casino and betting operators.
Source: Miller, George. “Ezugi Launches Live-dealer Games for Italian Gaming Giant Sisal”. European Gaming. April 27, 2021.