Playtech’s BetBuddy Earns Top Recognition for Safer Gambling Technology

Playtech, a leader in the global gambling technology industry, recently claimed the prestigious Product Innovation Award at the Italian Gaming Expo & Conference. The award highlights BetBuddy, the company’s flagship solution for safer gambling. This recognition underscores the growing impact of BetBuddy, which plays a key role in advancing player protection standards across various jurisdictions.

The accolade serves as a significant achievement for Playtech, especially as the company continues to prioritize responsible gambling practices. The company’s efforts in developing BetBuddy were lauded by the industry, with recognition of the team’s commitment to safeguarding players. Playtech expressed its gratitude, offering congratulations to all involved in the creation of this innovative solution.

A Global Leader in Gambling Technology

Founded in 1999, Playtech has solidified its position as one of the leading technology providers in the gambling sector. The company, listed on the London Stock Exchange, employs over 7,900 people across 20 countries. Playtech is known for its comprehensive offering of gambling software, which includes casino games, live casino, bingo, poker, and sports betting.

With a commitment to Omni-channel gambling, Playtech integrates its products and services across a wide range of platforms, including online, retail, and mobile. The Playtech ONE system ensures that operators can offer a unified experience across all these channels with a single account and wallet. This approach also provides enhanced marketing capabilities, customer relationship management (CRM) tools, and a full suite of turnkey solutions for operators.

Commitment to Player Safety

The company’s focus on safer gambling extends beyond BetBuddy. Playtech continues to develop and implement cutting-edge technology that enables operators to offer a responsible gaming environment. The company’s efforts have not gone unnoticed, with Playtech winning numerous awards for innovation and product excellence over the years.

Among the company’s successes is the “Age of the Gods” series, which won the Gaming Intelligence Game of the Year award in 2018. This included a combination of slots, table games, and live casino experiences. Additionally, Playtech collaborates with some of the most iconic brands in Hollywood, such as DC Entertainment, Paramount, Fox, and MGM, to bring beloved franchises to its games.

As Playtech continues to lead the charge in gaming technology, the company’s focus on both innovation and responsible gambling promises to shape the future of the industry.

Playtech Expands to Connecticut’s iGaming Market

Playtech has officially launched its iGaming offering in Connecticut, marking its entry into the state as the sixth in its growing U.S. portfolio. The company secured an Online Gaming Service Provider licence from the Connecticut Department of Consumer Protection, allowing it to operate within the state’s regulated framework.

This move strengthens Playtech’s presence in the U.S. iGaming sector, following its earlier expansion into Delaware. With a tailored content portfolio, including exclusive games, Playtech aims to deepen its partnerships with operators while offering players a high-quality gaming experience across multiple jurisdictions.

Playtech Surpasses 2025 Earnings Forecast, Driven by Americas Expansion

Playtech has raised its 2025 earnings forecast, now expecting adjusted EBITDA to reach at least €195 million, surpassing prior estimates. This impressive growth is attributed to the company’s strong performance in the Americas, particularly in the U.S. and Mexico.

Despite challenges, including the sale of its German B2C business and a shift to a B2B-only model, Playtech’s investments in regulated markets have paid off. CEO Mor Weizer highlighted the company’s progress in the U.S., where profitability is accelerating. Looking ahead, Playtech anticipates continued growth in the Americas, despite potential tax hikes in other regions.

Source:

Playtech wins Product Innovation Award at the Italian Gaming Expo & Conference, linkedin.com, April 21, 2026.