Bet99 Launches Six Custom Live Casino Tables with Pragmatic Play in Ontario
Pragmatic Play has expanded its live casino presence in Ontario by enhancing its collaboration with Bet99. As part of the updated agreement, Bet99 has rolled out a broader selection of Pragmatic Play’s live casino titles, including Blackjack X, Speed Baccarat, and multiple roulette formats such as Speed and Auto Mega Roulette.
Ontario-based players now have access to these games through a newly integrated environment that uses Pragmatic Play’s Smart Studio technology. This setup allows operators like Bet99 to implement fully branded live table games without the need for dedicated studio builds. The result is a cost-effective, highly customizable solution that maintains visual brand consistency while complying with regulatory demands in the province.
Six Branded Tables Now Live
According to Bet99 CEO Jared Beber, the operator now features six live casino tables that carry the Bet99 branding. These include custom versions of Roulette, Baccarat, and Blackjack. “We now offer six Bet99 branded Live Casino tables, including Blackjack, Baccarat and Roulette. We’re excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future,” he stated.
Smart Studio enables multiple brands to coexist across shared live tables, significantly reducing the investment typically required for bespoke environments. This flexibility is particularly valuable in regulated markets like Ontario, where localized branding can strengthen user engagement and trust.
Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the importance of the update: “We are delighted to supply Bet99 in Ontario with more of our premium live casino titles alongside access to Smart Studio, which provides Pragmatic Play partners with a wealth of customisation and localisation opportunities.”
A Strategic Push Into Customisation
The move aligns with Pragmatic Play’s broader strategy to offer tailored gaming environments that cater to regulated markets. Smart Studio is one of several innovations the company has introduced to support operators in delivering a branded player experience without the logistical burden of dedicated infrastructure.
This rollout for Bet99 closely follows Pragmatic Play’s other recent moves, including the integration of ThrillTech’s jackpot mechanics into its PAM platform and a migration partnership with sportsbook QuinnBet. These developments reinforce Pragmatic’s focus on modular, flexible solutions that enhance both operator control and end-user appeal.
With the addition of six branded tables now live on Bet99, the Smart Studio deployment marks a new chapter in the operator’s push to deliver a more immersive and personalized live casino experience to players across Ontario.
Source:
Pragmatic Play expands custom Live Casino content for Bet99 in Ontario, gamblinginsider.com, June 10, 2025
