Pragmatic Play Signs Black Label LatAm Content Deal
Pragmatic Play has entered a new agreement with platform provider Black Label as the supplier continues to increase its footprint across regulated Latin American markets.
The partnership brings Pragmatic Play’s multi-product offering to the Black Label platform, allowing regulated operators in the region to access the provider’s portfolio through a single integration. The agreement includes Slots, Live Casino, and Virtual Sports products.
Under the deal, operators connected to Black Label will gain access to a range of Pragmatic Play titles, including slot releases such as Gates of Olympus and Sugar Rush. The rollout also covers crash-style games including High Flyer and Spaceman.
Black Label Adds Multi-Product Content Offering
Black Label operates as a full-service online gaming platform focused on the Latin American market. The company provides integration and operational support for online casino launches and expansion projects across the region.
According to details released alongside the announcement, the platform was developed with a focus on local market preferences and is offered in Spanish to support operators targeting Latin American audiences.
The agreement expands the list of suppliers available through Black Label’s platform while giving Pragmatic Play additional exposure in regulated jurisdictions throughout LatAm.
Victor Arias, VP of Latin America at ARRISE, a global iGaming software and services company and partner to Pragmatic Play, commented on the new partnership.
“Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent.
“Combining Pragmatic Play’s award-winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step in the region, and one that further cements Pragmatic Play’s status in the region.”
Pragmatic Play Continues Regional Expansion
The latest agreement adds to Pragmatic Play’s ongoing expansion strategy across Latin America, where regulated online gaming markets continue to grow in several jurisdictions.
By integrating its content portfolio into regional platforms, the supplier has continued increasing distribution opportunities for operators looking to offer slots, live casino games, virtual sports, and crash titles through localised systems.
Black Label general manager Roberto González described the integration as an important addition for the company’s operator network.
“Pragmatic Play is a globally respected supplier, and integrating its multiproduct portfolio is a major milestone for Black Label.
“Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play’s high-performing content further strengthens the value we deliver to our partners.”
The agreement covers regulated operators using Black Label’s infrastructure across Latin America and further expands Pragmatic Play’s commercial reach within the region’s online gaming sector.
Source:
“Pragmatic Play Signs Latam Agreement With Black Label”, pragmaticplay.com, May 12, 2026.
